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Video’s become the tool that brands are turning to as they buckle down and strive for higher engagement…

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Influencer marketing’s explosive growth happened when brands realised consumers were more likely to trust the recommendation of someone they know—and social media made it possible for everyday people to be known by increasingly large...

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In a way, the story of Upfluence mirrors that of influencer marketing itself. Founder and CEO Kevin Creusy stumbled upon the practice organically, as he sought alternative ways to market his various business interests. Influencer marketing...

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The platform exists to organise all your influencers and campaigns into a single platform. Of course you’d want to get all the associated data with that, too, so it makes sense for Stellar to include that with each profile.

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Slowly but surely, small businesses are getting their chance to give influencer marketing a shot. In its early days, Brand New Gibson Elite Ocean Paradise 16-Piece Dinnerware Set, Jadeinfluencer marketing was strictly the domain of large brands with household names (and house-sized marketing budgets to...

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