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Influencer marketing’s explosive growth happened when brands realised consumers were more likely to trust the recommendation of someone they know—and social media made it possible for everyday people to be known by increasingly large...

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In a way, the story of Upfluence mirrors that of influencer marketing itself. Founder and CEO Kevin Creusy stumbled upon the practice organically, as he sought alternative ways to market his various business interests. Influencer marketing...

Alessi Magic Bunny Zahnstocherbehälter, blackWhile one of the newer players in the influencer marketing space, Talkwalker has been around since 2009. As one of the earliest companies to recognize the marketing gold mine that is social media, they were one of the first to develop...

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